People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Marketing/Advertising agencies can benefit any size business, as long as you keep in mind the best way to use the agency, and to use advertising, for your particular business.
Many businesses turn to advertising agencies for their expertise and specialized knowledge. Small businesses, in particular, may not have their own marketing department, and so may need the depth of expertise an agency can provide. Agencies will usually have access to researchers, media buyers, artists, film makers and other experts who can provide advertising know-how that small businesses cannot afford to hire for themselves. Small advertising agencies may specialize in one particular area of expertise, such as online advertising, so it is important that you know what type of advertising you are interested in before choosing an agency.
Using an advertising agency can save a business valuable time. Hiring an advertising agency means that you and your staff do not need to spend time developing an advertising campaign. This is especially important if you do not have staff that are dedicated to advertising work. Hiring an agency will free your staff to do what they have been trained for. Most small business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. So, hiring an agency can also free you to spend more time running your business.
Although it may seem as though hiring an advertising agency will be expensive, you need to consider that an agency can save you a lot of money on ad placement. Most agencies are given discounts by publications, and radio and TV stations, so they can get cheaper rates than someone dealing directly. Agencies can also easily redesign ads to be more effective while taking up a smaller amount of space, saving your business more money.
Even for experienced businesses, developing a brand can be a complex undertaking. Advertising agencies can help this process by developing logos and advertising that will develop brand awareness. They can also provide you with research that will allow you to target the most effective market. Agencies can also help design your ads for individual media so that you can get the most effective advertising in each market.