Marketing plays a crucial role in the success of your business. The information communicated to potential customers about who you are, what you stand for, what you’re selling, and why they should give your business a chance makes the difference in whether or not they walk through your doors, or they seek out a competitor. So, when it comes to marketing efforts there is no room for mediocrity or failure. In order to succeed your marketing must also succeed.
Currently, we live in a world where business owners will choose to go it alone on certain projects, taking more of a hands-on/DIY approach. That can certainly work if we’re talking about acting as your own interior designer, or seeking out local vendors to benefit your community, but it doesn’t work when we’re talking about marketing.
Marketing is a broad term that covers a range of services from advertising and promotion to social media and customer service, and marketing agencies exist to help you achieve your goals and help your business thrive. After all, if you’re putting the energy, effort, and money into being the best at what you do, don’t you want to hire someone who is the best at what they do in an effort to help your business succeed?
You may ask yourself if this is the right move for your business. You may wonder if hiring a marketing agency is within your budget or if you can hire someone in-house. These are relevant questions and concerns, and at the end of the day you have to make the decision that is best for you. But, before you rush into anything check out these benefits of hiring a marketing agency:
1. You will save money.
Outsourcing to a marketing agency is a huge money saver. When you begin working with an agency you will discuss your businesses needs and goals, right alongside your budget. In the end, your contract will be a fixed cost and you’ll know exactly what you’re spending before you sign on.
In comparison, hiring in-house means you’re out a salary and overhead, which is especially inefficient if you’re looking at a short-term marketing campaign. The only thing that’s worse? Making a bad hire, which can be an expensive mistake.
2. You’ll be working with an experienced team of professionals.
Marketing is a deceivingly broad term, as we discussed above, and when you’re working with a marketing agency you will have access to graphic artists, social media experts, sound designers, copywriters, and more, depending on your needs. All of these people are skilled, passionate professionals who strive to deliver quality work to their clients, just like you do for yours. Finding those people is a task in and of itself, but trying to find such an expansive skill set rolled in to an in-house hire? It’s just not going to happen.
3. You will be able to invest more time in other areas of your business.
Namely, your current employees. When a company attempts to avoid working with a marketing agency or making an in-house hire they typically start relying on other employees to help fill in the gaps. Marketing tasks like social media and SEO should be left to the pros, not your 19-year-old cashier with a Snapchat addiction. Not only will your marketing lack in an obvious way to potential customers, but your employees’ actual job will suffer from the distraction. Instead, empower your current employees to excel at their current role and work toward improvements, successes, and achieving their own goals within your company.
4. Your marketing efforts will stay on trend.
Marketing agencies stay in the loop. If it’s trending in the marketing world, they know about it. If it’s something than can influence your marketing in a positive way and achieve results, they will be the first to share that information with you. After all, you have enough to handle, there is no reason to put the pressure on yourself to stay up-to-date on the marketing advances, trends, and changes. Leave it to your team.
5. By outsourcing you will reduce stress and increase productivity.
One of the greatest benefits of outsourcing will be how much easier you sleep at night. Marketing sounds like such a simple word, but it’s not. Whether you’re combining several marketing strategies for an overall campaign or you’re looking for a complete overhaul on your branding, an agency can handle it will speed and resilience. The stress of what could be a major undertaking is removed from your plate and allows you to breath easier, and gives you the ability to become more focused and productive in other areas.
6. You will have access to technologies that you wouldn’t get from an in-house hire.
We already told you that marketing agencies can keep you on trend, they can also keep you up-to-date in other areas. Much like trends, marketers are constantly bombarded with new technology. When new products or software become available they can explore and determine if there is a necessity; will it serve a purpose for their business. When these technologies become part of their business, they also become part of yours.